NHRMA Brand Promise

What is a Brand Promise?

“Your brand promise tells the world your purpose while providing a beacon for your marketing and guiding the direction of your customer experience. It’s what your brand is telling the world to expect from them, often a literal promise about their products or services. Or more realistically, your brand promise can affirm your commitment to a goal."

"Think of your brand promise as your distilled, external company vision or mission statement.”

Please take a few minutes to review the ideas that were presented at the board meeting and select your two favorite options from the list below.